Greater than a yr after first announcing plans for a brand new “offline first” YouTube app, and 9 months after launching it in India, Google has right this moment revealed that its YouTube Go app will now be made out there to obtain in 130 new markets globally. Nevertheless it gained’t be touchdown within the U.S. or different western markets.
The Android-only YouTube Go app was initially pitched on the so-called “subsequent billion” web customers in India. It was redesigned from the bottom as much as work the place connectivity is zero or weak: Customers can select a decision when streaming or saving a video for offline viewing, and so they also can preview movies by tapping on a thumbnail to garner a greater concept of a video’s content material earlier than they play it.
Moreover, the YouTube Go app lets you share movies with mates close by who don’t have an web connection on their cellphone.
Within the intervening month because the app first launched in India, YouTube Go was introduced to Nigeria, Indonesia, and 12 different markets. Ranging from right this moment, it is going to be out there in 130 new markets.
Many of the new nation launches are in Asia, the Center East, Africa, and Latin America, together with Argentina, Brazil, Chile, Cameroon, the Ivory Coast, Egypt, Iran, and Pakistan. Nonetheless, a handful of nations in Europe and North America will even be capable to entry YouTube Go together with Mexico, Cyprus, Malta, San Marino, Georgia, and Turkey.
Utilizing suggestions it’s gathered from earlier launch markets, YouTube Go will even acquire a number of new options. For instance, customers will now be capable to stream, obtain, and share movies in “top quality,” along with the prevailing “fundamental” and “customary” high quality resolutions. Clearly this will probably be extra interesting in markets with extra widespread connectivity.
Different updates embody simpler entry to customized content material from the homescreen and the power to share a number of movies on the similar time.
YouTube has truly supplied offline mode in its principal app throughout numerous international locations, together with India, since 2014. It later introduced a new “smart offline” feature in the principle app in India, permitting customers to schedule movies to obtain throughout off-peak hours. Nonetheless, with the standalone YouTube Go app, Google is giving customers an app purpose-built for conditions the place they could have sluggish or no connectivity.
This all feeds into YouTube’s rising push to make its movies out there to as many individuals as attainable on the gadgets and networks they’re most certainly to make use of. YouTube has lengthy advanced past its roots as a platform for sharing quirky home made movies — it’s now a serious mainstream leisure participant with two premium video choices. There’s YouTube Crimson, which launched last year, and YouTube TV, which is just about an online cable bundle. This began rolling out to big-screen platforms corresponding to Android TV and Xbox One in October, and right this moment it landed on Roku.
With YouTube Go, you’ve got one much less purpose to not watch movies on YouTube in the event you reside in one of many 145 markets the place it’s out there. And that’s essential to Google because it fights off Facebook’s growing presence in the video realm, the place the advert enterprise and the it brings are too huge to disregard.