Mag Interactive’s IPO shows Europe’s mobile game industry is strong


Mag Interactive went public right this moment at a market valuation of $137 million. It’s the Swedish firm behind the hit puzzle phrase recreation Ruzzle.

The corporate and its shareholders offered 11.three million shares to the general public and raised an estimated $21.6 million in internet proceeds. The providing is yet one more instance of how Europeans are seeing nice success in cell video games and the way that’s leading to wealth-creating transactions. In 2016, Tencent acquired management of Supercell in a deal that valued the maker of Conflict Royale at $10 billion. Offended Birds maker Rovio additionally went public, as did Subsequent Video games and Nitro Video games. Atomico just lately crunch numbers and located that Europe accounts for 35 percent of recreation funding rounds, or greater than every other area. The Nordic area specifically has had nice success.

Whereas it isn’t an enormous providing, it’s nonetheless exhibits the energy of the general public markets and enterprise ecosystems in Europe to help cell recreation corporations. Within the U.S., the businesses that scored hits haven’t gone public. Zynga did 2011, however its fortunes sank for a time, and it scared off traders. Kabam was offered in items, and MZ has chosen to remain as a personal firm. In the meantime, smaller corporations in Europe have proven they’ll go public.

”We’re more than happy concerning the robust curiosity in Magazine Interactive demonstrated by the general public and institutional traders in the course of the itemizing course of,” stated Daniel Hasselberg, CEO and cofounder, in an announcement. “The robust demand from each Nordic and worldwide traders confirms our perception in our technique, our providing in addition to our potential. This is a vital milestone for us, and we welcome all new house owners to the continuation of MAG Interactive’s journey.”

Magazine’s shares are listed underneath Nasdaq First North Premier underneath the image MAGI. The corporate provided the shares at $5.20 a share, or 44 Swedish Krona.

Earlier this 12 months, Stockholm-based Mag advised us that it had greater than 100 million downloads for video games resembling Ruzzle, Wordbrain, and Wordalot. Total revenue was €5.eight million ($6.1 million). Ruzzle itself was greater than 70 million of the downloads, and the success enabled the corporate to rent greater than 50 folks.

Magazine stated its success is a direct results of analyzing the successes and failures of its earlier cell launches and drawing conclusions on methods to optimize and streamline the growth course of for its future work. It eradicated the “regular” top-down managerial construction with a purpose to encourage groups offering an open, collaborative, and constructive atmosphere

Sweden itself is doing fairly good in video games, with 236 corporations which have three,709 workers.

Submit your PC recreation by December 14th free of charge testing and be entered to win an @intel​ CORE i9 PROCESSOR price $1000, an iBUYPOWER​ Revolt 2 Professional Z370 price $1750, or an ASRock​ X299.

ENTER & WIN: Submit your PC game to the Intel Game Dev Program